Forming and storming

1. perform market analysis
1. Survey research

i. Establish customer base

ii. Determine applicable question pool for survey

1. narrow question pool to most appropriate

iii. decide best distribution method of survey

1. Facebook

2. booth in student union

a. provide incentive to take survey

i. I-pod

ii. Candy

iii. Coupons

b. contact union for permission

c. create eye catching display

i. bright colors

ii. big letters

iii. interesting pictures

1. based on target audience

2. Secondary research

i. Establish applicable data to be used

1. previous events

a. movies

b. plays

c. speakers

d. story tellers

2. show times

a. time of day

b. day of the week

3. prices

a. tickets

b. concessions

c. parking

ii. compile data previously determined

1. Fargo theatre

2. internet

3. Customer visits

i. Plan generic interview questions to be asked

1. likes

2. dislikes

3. potential changes

ii. decide dates/times to interview

1. creates more diverse group of interviewees

iii. perform customer visits

iv. compile data

2. Evaluate gathered research
1. Organize information into user friendly tables, charts, diagrams and documents
2. Create lists of important conclusions

i. Show times

ii. Prices

iii. Event choices

iv. Preferred concessions

3. Use conclusions to create marketing analysis report
2. create marketing proposal
1. use information analysis report to determine best way to appeal to NDSU student

i. discount

1. college student

2. weeknight discount

3. group discount

4. coupons

ii. show times

1. have more appealing shows and best times for student

a. later at night

b. weekends